Here's the major reason why some social media platforms have failed
LAW 1. The goal or the major role of a social media platform is to make celebrities from the viewpoint of the general users
Any social media platform that fails in this primary objective is already in its final days.
When was the last time you heard someone became famous on Facebook?
How many people were able to kick start their influencer career on Facebook, relative to platforms like youtube, Instagram and now tiktok.
Its highly paramount for social media platform creators to note this.
For instance you can simply do a google search of the sentence " Facebook famous people " " Youtube famous people " " tiktok famous people "& " Instagram famous people "
Even though each platform is different they are still similar in many ways. The major source of income of these platform is through paid advertisements and ecommerce. So they have the same task for figuring the next set of influencers for the next generation, failing to do so would like to people living their platforms as they dont see any path to growth on that platform.
LAW 2. The complex UI/UX: the more menus and drop downs required to efficiently navigate a social media platform the harder it becomes for it to retain its audience. Every tool created to engage with its users has to have as few buttons as possible. Nobody wants all the features in the world in one app at once and even though you posses such an app if you efffectively obey law 1, it should be rolled out a feature at a time and not lauched all at once
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